Posted in Miscellany

how Boarders blew it

Good summary of the marketing and financial decisions that led to Boarder’s bankruptcy



Lilian is the author of Web of Angels, a novel about a mom with DID (multiple personalities). She's also the author of the historical novels, The River Midnight and The Singing Fire, about secrets, friendship and motherhood in 19th century Poland and London.

3 thoughts on “how Boarders blew it

    1. Oops, thanks for the correction Mary!

      Litlove, exactly. People are so scared of change, that they’re blaming it for everything when the explanations are perhaps even more radical. Imagine–treating books like toothpaste or running shoes failing!

  1. That article is very interesting. After all, ebooks are still a tiny percentage of the market – how could they be responsible for bringing down a huge chain of stores? These business based explanations are far more plausible.

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