how Boarders blew it

Good summary of the marketing and financial decisions that led to Boarder’s bankruptcy http://ow.ly/5Jds3

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Categories Miscellany

3 thoughts on “how Boarders blew it

  1. sorry, sorry, couldn’t help it – it’s Borders, not boarders.

    1. Oops, thanks for the correction Mary!

      Litlove, exactly. People are so scared of change, that they’re blaming it for everything when the explanations are perhaps even more radical. Imagine–treating books like toothpaste or running shoes failing!

  2. That article is very interesting. After all, ebooks are still a tiny percentage of the market – how could they be responsible for bringing down a huge chain of stores? These business based explanations are far more plausible.

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